Vella Show Crown

Brahman's premier competition

Vella Brahmans is excited to unveil the Vella Show Crown, a prestigious competition celebrating the excellence of Brahman cattle with an incredible prize pool of $40,000 up for grabs across three years.

Vella Brahmans will award a total cash prize of $10,000 each year for any cattleman or woman who is awarded a Grand Champion Brahman Male ($5,000) or Grand Champion Brahman Female ($5,000) accolade at Ekka 2025 through to Ekka 2027. We will also award an extra $10,000 for the Grand Champion Brahman Male ($5,000) or Grand Champion Brahman Female ($5,000) at Beef2027.

To win a cash prize, the Grand Champion Brahman Male or Female must be sired by a Vella Brahmans bull, produced from a Vella Brahmans dam, or be a purchased Vella Brahmans animal.

Get ready to showcase your finest Brahman cattle and compete for the Vella Show Crown. More information on the competition can be found below.

Good luck to all participants!

Competition details

Prizes

There are cash prizes of $5,000 for each Grand Champion Brahman Male and Grand Champion Brahman Female up for grabs, with a total prize pool of $40,000 from 2025 through till 2027.

Timeline

Eligible shows are Ekka 2025, Ekka 2026, Ekka 2027 and Beef 2027.

How to win

To be in the running, you must enter a Brahman animal into Ekka 2025, Ekka 2026, Ekka 2027, or Beef 2027.

You must nominate your entries that you wish to put forward for the Vella Show Crown Competition to Vella Brahmans two weeks prior to showing your cattle at any event. Information on how to nominate can be found below under How to enter.

Your Brahman animal MUST win Grand Champion Brahman Male or Grand Champion Brahman Female at the specified events underneath Timeline.

Your Brahman animal that wins the title at the specified events MUST be: 

  • Sired by a Vella Brahmans bull (for Ekka 2027 or Beef 2027),

  • Produced from a Vella Brahmans dam, or

  • An animal purchased from Vella Brahmans.

All entries must carry an Australia Brahman Breeders Association (ABBA) registration.

How to enter

Before entering, ensure the cattle you want to nominate meet the eligibility criteria.

Once they meet the criteria, to enter the competition you must nominate your cattle by emailing Vella Brahmans (ray@vellabrahmans.com.au) two weeks prior to showing your cattle at your desired event, providing the following information:

  • Your full name

  • Your stud name

  • Your contact details (email, phone number)

  • Cattle you would like to nominate, including the animal’s name, animal’s identifier number, sex, birth date, and pedigree

  • Provide proof of animal’s registration with ABBA

Once you have entered, all you need to do is prepare for the eligible show you are nominating for, and showcase your Brahman animal at Ekka 2025, Ekka 2026, Ekka 2027 or Beef 2027 to have your chance at securing the Vella Show Crown!

Full Competition Terms and Conditions can be found here. By participating in this Competition, you automatically accept these Terms and Conditions.